Founder Story
The company was founded by Bram, who was inspired by the use of ancient oils and juices in Egypt and a mindblowing myth about how Cleopatra conquered Ceasar by simply smelling good. His adventurous character then combined his talented gut feeling with powerful ingredients and ancient techniques to translate his vision into perfume. Impressing industry experts who then helped him to polish the raw diamond he created and deliver a new and exciting line of fragrances and perfumes. Knowing the meaning of the word Fugazzi and the fairy dust that comes with it, Bram took it a few steps further by mirroring a custom Russian letter and changing the spelling, without changing the meaning. Nothing was still everything and the brand of Fugazzi was born. Fugazzi stands for invisible luxury and empowers you to attract moments that will turn into your favorite memories. Now go spray some on and walk into a room full of people.
Inside look
Storysmelling
When we empower you to attract moments that turn into memories, your mental poetry is unlocked. We don’t want you to remember facts, we want you to remember feelings and share those with the world. Triggering those butterflies everytime you catch a whiff of our perfume. Thát is what we call storysmelling.
If Fugazzi is about making memories, then those memories should be able to sell the product. What if we used highlights of every memory [true or fiction] to help you feel the emotions and details? From nose notes to décor and context. Spoken words to thoughts.
The Story
From rockin’ the fashion scene as a student to becoming an international sensation, Bram went from zero to hero with his groovy brand. He didn’t have a clue that concocting a single fragrance would catapult him into the realm of worldwide player in the niche fragrance industry!
“Our focus lies in embodying style, sophistication, and a vibrant spirit. While others play by the book, we’re rewriting the rules, concocting a mesmerizing blend of scents that’ll rock your world. Get ready to be spellbound because FUGAZZI is about to revolutionize the fragrance scene like never seen!”
