Founder Story
AVAU was founded by three siblings—Leonardo, Carolina, and Caterina — the third generation of an Italian family that has been deeply rooted in the world of perfumery for decades. Growing up surrounded by fragrances, expertise, and a very special family ritual, they learned early on to view perfume not merely as an accessory, but as an expression of their own emotions and identity.
At AVAU, fragrance becomes a tool for self-reflection and an intuitive choice. Each creation invites you to consciously perceive and express your own mood. For AVAU, perfume is an expression of presence — a quiet space where honesty and emotion come together.
Inside look
The Founders
Even as children, choosing a daily fragrance was a natural part of our morning routine. Their mother’s question, “Have you picked out your perfume yet?” became a ritual and eventually the philosophy behind AVAU: Which part of yourself do you want to express today? What emotion do you want to carry with you throughout the day?
The Story
The name AVAU is the phonetic equivalent of “a vow” — a promise. A promise to stay true to oneself and to what feels authentic. At the same time, it represents the brand’s commitment to the highest quality, sustainability, and uncompromising attention to detail.
