THE FRAGRANCE COLLECTION OF THE TRADITIONAL LONDON DEPARTMENT STORE LIBERTY
It’s a rare and special story that will pique the interest of any fragrance lover. The traditional brand Liberty London launches a new fragrance collection: LBTY. Liberty Beauty. Masterfully composed fragrances created by world-renowned perfumer: innen, known for some of the most outstanding and memorable fragrance creations of recent years. Each fragrance is inspired by Liberty’s iconic fabrics and reflects the artistic signature and unmistakable identity of the traditional brand.
LBTY is a homage, a symbiosis of art and perfume in its most beautiful form. With immediate effect, the London brand LBTY. Liberty Beauty will be distributed worldwide outside London for the first time with the help of rocket.beauty.
Inside look
ABOUT LIBERTY LONDON
Liberty London is a long-established British department store best known for its unique fabrics, fashion, accessories and luxury products. Founded in 1875, the company is particularly famous for its characteristic floral patterns, the Liberty fabrics, which are used for both clothing and home textiles. For decades, the fashion has been worn by world stars such as Elton John, Kate Moss, Taylor Swift and Jimi Hendrix. In addition to the iconic fabrics and fashion, Liberty London also offers jewelry, cosmetics, home accessories and gift items.
Collaborations with the world’s most exciting brands such as Moncler, Uniqlo and Hypebae reveal the innovative face of the brand. Liberty London sees itself as a movement inspired by art, culture and design. The department store is famous for its original curations, design, sense of beauty and celebration of craftsmanship. In the spirit of founder Arthur Lasenby Liberty, the company remains eccentric and committed to creating good design for all. Liberty London stands for quality craftsmanship with a British spirit, luxurious and exclusive products. The main store is located in a striking timber-framed building in central London that has become a landmark.
