{"id":4899,"date":"2026-09-10T15:47:08","date_gmt":"2026-09-10T13:47:08","guid":{"rendered":"https:\/\/rocket.beauty\/avau\/"},"modified":"2026-09-11T11:08:34","modified_gmt":"2026-09-11T09:08:34","slug":"avau","status":"publish","type":"page","link":"https:\/\/rocket.beauty\/en\/avau\/","title":{"rendered":"AVAU"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-luwphz3d-4b83cd14e889ba87ff40780da3111bd1\">\n.avia-section.av-luwphz3d-4b83cd14e889ba87ff40780da3111bd1{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/rocket.beauty\/wp-content\/uploads\/2026\/09\/rocketbeauty_avau_desktop_header-1030x381.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='desktop-ansicht'  class='avia-section av-luwphz3d-4b83cd14e889ba87ff40780da3111bd1 main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  av-medium-hide av-small-hide av-mini-hide avia-full-stretch avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4899'><div class='entry-content-wrapper clearfix'>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lv585yy0-d699972a0933dd69d73ac6d9ec610d7c\">\n.avia-section.av-lv585yy0-d699972a0933dd69d73ac6d9ec610d7c{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/rocket.beauty\/wp-content\/uploads\/2026\/09\/rocketbeauty_avau_ipad_header.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='tablet-ansicht'  class='avia-section av-lv585yy0-d699972a0933dd69d73ac6d9ec610d7c main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-1  el_after_av_section  el_before_av_section  av-desktop-hide av-small-hide av-mini-hide avia-full-stretch avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4899'><div class='entry-content-wrapper clearfix'>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lv586e93-6facafe73511d7bcba525079e36ce032\">\n.avia-section.av-lv586e93-6facafe73511d7bcba525079e36ce032{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/rocket.beauty\/wp-content\/uploads\/2026\/09\/rocketbeauty_avau_mobil_header.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='mobile-ansicht'  class='avia-section av-lv586e93-6facafe73511d7bcba525079e36ce032 main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-2  el_after_av_section  el_before_av_section  av-desktop-hide av-medium-hide avia-full-stretch avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4899'><div class='entry-content-wrapper clearfix'>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section av-1gndpin-bcd48a8b86c4f1d6587fc67fa1d88c2c main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-3  el_after_av_section  el_before_av_hr  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4899'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-15w0nwv-5e871c7af94a74eabb057205fe035af9\">\n#top .hr.hr-invisible.av-15w0nwv-5e871c7af94a74eabb057205fe035af9{\nheight:100px;\n}\n<\/style>\n<div  class='hr av-15w0nwv-5e871c7af94a74eabb057205fe035af9 hr-invisible  avia-builder-el-4  el_before_av_one_fourth  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-4tpwdb-3e24e50bad57b2bafb2b8ff06bf1565e av_one_fourth  avia-builder-el-5  el_after_av_hr  el_before_av_one_half  first flex_column_div  '     ><\/div><div  class='flex_column av-1bun027-68980aaecc12776c359f62f3ebbaf8b0 av_one_half  avia-builder-el-6  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_div  '     ><section  class='av_textblock_section av-1999l9b-c4bccea6722e9f7565ff38610c777b29 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Founder Story<\/h1>\n<p>AVAU was founded by three siblings\u2014Leonardo, Carolina, and Caterina \u2014 the third generation of an Italian family that has been deeply rooted in the world of perfumery for decades. Growing up surrounded by fragrances, expertise, and a very special family ritual, they learned early on to view perfume not merely as an accessory, but as an expression of their own emotions and identity.<\/p>\n<p>At AVAU, fragrance becomes a tool for self-reflection and an intuitive choice. Each creation invites you to consciously perceive and express your own mood. For AVAU, perfume is an expression of presence \u2014 a quiet space where honesty and emotion come together.<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-1860wrz-2e641f35069367d062fac18ddb025941 av_one_fourth  avia-builder-el-8  el_after_av_one_half  avia-builder-el-last  flex_column_div  '     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_4'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4899'><div class='entry-content-wrapper clearfix'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2i9ki7-578072e5d500d14c3829b5a1aa3065d8\">\n#top .hr.hr-invisible.av-2i9ki7-578072e5d500d14c3829b5a1aa3065d8{\nheight:100px;\n}\n<\/style>\n<div  class='hr av-2i9ki7-578072e5d500d14c3829b5a1aa3065d8 hr-invisible  avia-builder-el-9  el_after_av_section  el_before_av_section  avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-luwpyccd-f3db1c6cdbbd8d5b5ed9bb5abe534ff1\">\n.avia-section.av-luwpyccd-f3db1c6cdbbd8d5b5ed9bb5abe534ff1{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/rocket.beauty\/wp-content\/uploads\/2026\/09\/rocketbeauty_avau_desktop_slider.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_5'  class='avia-section av-luwpyccd-f3db1c6cdbbd8d5b5ed9bb5abe534ff1 main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-10  el_after_av_hr  el_before_av_section  av-medium-hide av-small-hide av-mini-hide avia-full-stretch avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4899'><div class='entry-content-wrapper clearfix'>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lv5879g0-4960530b8347a028972279a78400fb88\">\n.avia-section.av-lv5879g0-4960530b8347a028972279a78400fb88{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/rocket.beauty\/wp-content\/uploads\/2026\/09\/rocketbeauty_avau_ipad_slider.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_6'  class='avia-section av-lv5879g0-4960530b8347a028972279a78400fb88 main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-11  el_after_av_section  el_before_av_section  av-desktop-hide av-small-hide av-mini-hide avia-full-stretch avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4899'><div class='entry-content-wrapper clearfix'>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lv589yll-12585d59ed6bc572d719ff80f1db6c4c\">\n.avia-section.av-lv589yll-12585d59ed6bc572d719ff80f1db6c4c{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/rocket.beauty\/wp-content\/uploads\/2026\/09\/rocketbeauty_avau_mobil_slider-742x1030.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_7'  class='avia-section av-lv589yll-12585d59ed6bc572d719ff80f1db6c4c main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-12  el_after_av_section  el_before_av_hr  av-desktop-hide av-medium-hide avia-full-stretch avia-bg-style-scroll av-minimum-height av-minimum-height-75 av-height-75  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='75' data-av_min_height_opt='75'><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4899'><div class='entry-content-wrapper clearfix'><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_7'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4899'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9d08qn-a6dcd0f8be33f1427ab64c0544078831\">\n#top .hr.hr-invisible.av-9d08qn-a6dcd0f8be33f1427ab64c0544078831{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-9d08qn-a6dcd0f8be33f1427ab64c0544078831 hr-invisible  avia-builder-el-13  el_after_av_section  el_before_av_section  avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_8'  class='avia-section av-av8m8f-65b4be591b288e838f1e8927b2fee0bc main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-14  el_after_av_hr  el_before_av_hr  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4899'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-73e54v-d7a9ff8fc20780fba27c669320b44b68 av_one_fourth  avia-builder-el-15  el_before_av_one_half  avia-builder-el-first  first flex_column_div  '     ><\/div><div  class='flex_column av-6huw6n-321641ea19e95516df7c783ca628ab03 av_one_half  avia-builder-el-16  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_div  '     ><section  class='av_textblock_section av-luwq5pa3-f94b32fbdac5bb4d60049962db9412da '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Inside look<\/h2>\n<\/div><\/section><\/div><div  class='flex_column av-4fgkfj-64b9f2bf6dd0d311d2c151e98753e431 av_one_fourth  avia-builder-el-18  el_after_av_one_half  el_before_av_one_fourth  flex_column_div  '     ><\/div><div  class='flex_column av-h0ly7-b44ab6c591770f49b9b5929287af047d av_one_fourth  avia-builder-el-19  el_after_av_one_fourth  el_before_av_one_fourth  first flex_column_div  column-top-margin'     ><\/div><div  class='flex_column av-6b4hbz-f943ccdb9a12478b9013334d1519b5c9 av_one_fourth  avia-builder-el-20  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-luwq3gqs-bb88f96894b693a3c14e5d2b99632be8\">\n.avia-image-container.av-luwq3gqs-bb88f96894b693a3c14e5d2b99632be8 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-luwq3gqs-bb88f96894b693a3c14e5d2b99632be8 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-luwq3gqs-bb88f96894b693a3c14e5d2b99632be8 av-styling- avia-align-center  avia-builder-el-21  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4897 avia-img-lazy-loading-not-4897 avia_image ' src=\"https:\/\/rocket.beauty\/wp-content\/uploads\/2026\/09\/rocketbeauty_avau_content-300x261.jpg\" alt='Three stylish individuals in black outfits pose in a minimalist interior; two sit on a bench while a man stands nearby, all looking at the camera.' title='rocketbeauty_avau_content'  height=\"261\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/rocket.beauty\/wp-content\/uploads\/2026\/09\/rocketbeauty_avau_content-300x261.jpg 300w, https:\/\/rocket.beauty\/wp-content\/uploads\/2026\/09\/rocketbeauty_avau_content.jpg 500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-luwq2p41-aabb329495492a1c38459390a0d657ed '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>The Founders<br \/>\n<\/strong><\/p>\n<p style=\"font-weight: 400;\">Even as children, choosing a daily fragrance was a natural part of our morning routine. Their mother\u2019s question, \u201cHave you picked out your perfume yet?\u201d became a ritual and eventually the philosophy behind AVAU: Which part of yourself do you want to express today? What emotion do you want to carry with you throughout the day?<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-4ohxe7-c4388b57aa771120d87396a92f2b988f av_one_fourth  avia-builder-el-23  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-luwq3u3o-728e2f0a6531a15a1a070de406725426\">\n.avia-image-container.av-luwq3u3o-728e2f0a6531a15a1a070de406725426 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-luwq3u3o-728e2f0a6531a15a1a070de406725426 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-luwq3u3o-728e2f0a6531a15a1a070de406725426 av-styling- avia-align-center  avia-builder-el-24  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4898 avia-img-lazy-loading-not-4898 avia_image ' src=\"https:\/\/rocket.beauty\/wp-content\/uploads\/2026\/09\/rocketbeauty_avau_content_b2-300x261.jpg\" alt='Tilted glass perfume bottle with a black cap, butterfly logo and bold text on the label.' title='rocketbeauty_avau_content_b2'  height=\"261\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/rocket.beauty\/wp-content\/uploads\/2026\/09\/rocketbeauty_avau_content_b2-300x261.jpg 300w, https:\/\/rocket.beauty\/wp-content\/uploads\/2026\/09\/rocketbeauty_avau_content_b2.jpg 500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-luwq4id8-1aafd7d0cc423747ff04c000b2bd87a6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>The Story<br \/>\n<\/strong><\/p>\n<p style=\"font-weight: 400;\">The name AVAU is the phonetic equivalent of \u201ca vow\u201d \u2014 a promise. A promise to stay true to oneself and to what feels authentic. At the same time, it represents the brand\u2019s commitment to the highest quality, sustainability, and uncompromising attention to detail.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-1ufdfz-0eab81cb713d7bc1876b84f37d0ef913 av_one_fourth  avia-builder-el-26  el_after_av_one_fourth  el_before_av_hr  flex_column_div  column-top-margin'     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-luwq8fll-7bd95393db7e02d19c283d26cba360e0\">\n#top .hr.hr-invisible.av-luwq8fll-7bd95393db7e02d19c283d26cba360e0{\nheight:60px;\n}\n<\/style>\n<div  class='hr av-luwq8fll-7bd95393db7e02d19c283d26cba360e0 hr-invisible  avia-builder-el-27  el_after_av_one_fourth  el_before_av_one_fourth '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-2awngv-7be491cb44c5ab2b62a6e753df19d48a av_one_fourth  avia-builder-el-28  el_after_av_hr  el_before_av_one_half  first flex_column_div  '     ><\/div><div  class='flex_column av-21uncv-87da0bf7d0b9b43f81b77bd914a69c32 av_one_half  avia-builder-el-29  el_after_av_one_fourth  avia-builder-el-last  flex_column_div  '     ><div  class='avia-button-wrap av-luwq7vy9-afc427e41ab8bffb6341db142b511d14-wrap avia-button-center  avia-builder-el-30  avia-builder-el-no-sibling '><a href='\/#brands'  class='avia-button av-luwq7vy9-afc427e41ab8bffb6341db142b511d14 avia-icon_select-no avia-size-small avia-position-center avia-color-theme-color'  ><span class='avia_iconbox_title' >Back<\/span><\/a><\/div><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_8'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4899'><div class='entry-content-wrapper clearfix'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-luwq88ch-4de394ac3e31d971e60b573d577feada\">\n#top .hr.hr-invisible.av-luwq88ch-4de394ac3e31d971e60b573d577feada{\nheight:100px;\n}\n<\/style>\n<div  class='hr av-luwq88ch-4de394ac3e31d971e60b573d577feada hr-invisible  avia-builder-el-31  el_after_av_section  avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At AVAU, fragrance becomes a tool for self-reflection and an intuitive choice. Each creation invites you to consciously perceive and express your own mood.<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":200,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4899","page","type-page","status-publish","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"At AVAU, fragrance becomes a tool for self-reflection and an intuitive choice. 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